Daniel Broglie: The Swiss Business Leader Connecting Innovation, Industry and International Trade
From the family-owned CHROMOS Group to the presidency of Handel Schweiz, his career illustrates how established companies can adapt to changing markets.
Daniel Broglie is a Swiss business executive, qualified lawyer and co-owner of CHROMOS Group AG, a technology-focused company headquartered in Dielsdorf, Switzerland. He is also President of Handel Schweiz, the umbrella association representing Swiss trading businesses. His professional story brings together family entrepreneurship, international commercial relationships, and the practical challenges of technological change.
This article explores Daniel Broglie’s biography, education, career, leadership at CHROMOS Group AG, and contributions to Swiss business and international trade.
Who Is Daniel Broglie?
Broglie belongs to the third generation of the family associated with CHROMOS, whose origins stretch back to 1946. His grandfather, Paul Broglie, founded Chromos AG in Zurich as a supplier to the printing industry.
Today, Broglie is best known for his connection to CHROMOS Group AG and his presidency of Handel Schweiz. These positions place him at the intersection of industrial distribution, business development, and Switzerland’s trade interests.
Education and Professional Background
A Foundation in Law and Communication
Before his long career at CHROMOS, Broglie studied at Lynchburg College in the United States and the University of Zurich. He trained as a lawyer and worked as an editor for different publications.
Legal education provides tools for interpreting agreements and balancing competing interests, while editorial work demands clarity, research, and an understanding of audiences. Those skills are relevant in a company that works between international manufacturers and customers who need reliable equipment, technical guidance, and ongoing service.
Daniel Broglie’s Career at CHROMOS Group AG
Joining the Family Business
CHROMOS’s official company history records that Broglie joined the group in 2006. In 2010, he assumed management responsibility for Chromos AG. His arrival coincided with a period when suppliers to the printing industry faced accelerating changes in digital technology, production workflows and customer expectations.
The challenge for an established distributor was not simply to offer newer machines. Customers increasingly needed help selecting compatible systems, training staff, maintaining equipment and planning long-term investments.
Transformation and Shared Ownership
Building a Broader Technology Business
On July 1, 2020, Chromos AG and FUJIFILM (Switzerland) AG merged to form CHROMOS Group AG. The reorganization brought related activities under a unified identity and reflected a shift from traditional product distribution towards integrated technology solutions.
In 2021, Daniel and his brother Christian Broglie took joint ownership of the group, strengthening the family’s third-generation involvement. Their responsibilities subsequently became more specialized, with Daniel focusing particularly on external partnerships, customers and commercial relationships.
CHROMOS now describes its core business through three areas: imaging, automation and life science. Its activities reach beyond printing into industrial technology, robotics and laboratory equipment.
Leadership Style and Business Philosophy
Broglie’s public interviews emphasize collaboration and personal relationships. In a 2021 interview discussing workplace arrangements, he argued that teams achieve more through cooperation than individuals working in isolation. He also stressed the importance of direct human interaction even when digital communication tools are available.
That perspective fits a technology distributor’s role. Products may originate with global manufacturers, but successful implementation often depends on people who understand local customers, troubleshoot problems, and maintain trust over time.
His approach also suggests a practical balance between innovation and stability. A long-established company must adopt new technologies without losing the relationships and service standards customers depend on. CHROMOS’s evolution provides a concrete example of that balancing act.
President of Handel Schweiz
Appointment and Priorities
On June 12, 2025, Broglie was elected President of Handel Schweiz, succeeding Rudolf Schmid. The appointment took place during the organization’s annual trade gathering in Rüschlikon. At the time, he was identified as Co-CEO of CHROMOS Group AG and as a business leader with international market experience.
Handel Schweiz represents interests across the Swiss trading economy. Broglie’s stated priorities have included access to international markets, stronger conditions for innovation and cooperation on solutions to shared commercial challenges. His appointment came amid discussions about tariffs, artificial intelligence and Switzerland’s economic relationship with the European Union.
A Wider Role in Swiss Business
In September 2026, Broglie was also elected to the board of economiesuisse as a representative of Handel Schweiz. This added a further national business-policy responsibility to his existing association leadership.
These roles connect operational business concerns with policy discussions. For trading companies, customs arrangements, international partnerships and regulatory predictability can directly influence costs, investment decisions and customer service. An association president must consider these issues across many sectors rather than through the perspective of one company alone.
Why His Career Matters
Daniel Broglie’s career demonstrates how experience gained inside a family enterprise can become relevant to a national trade organization. At CHROMOS, the central questions concern technology, service and relationships with suppliers and customers. At Handel Schweiz, the questions expand to market access, business conditions and the ability of diverse firms to compete internationally.
His professional profile is distinctive not because he has abandoned the company’s heritage, but because he has worked within its continued transformation.
Frequently Asked Questions
Who is Daniel Broglie?
Daniel Broglie is a Swiss executive and lawyer, co-owner of CHROMOS Group AG and President of Handel Schweiz.
What company does Daniel Broglie own?
He co-owns CHROMOS Group AG with his brother Christian Broglie. The company operates in imaging, automation, and life science technology.
When did Daniel Broglie join CHROMOS?
He joined the group in 2006 and took over management of CHROMOS AG in 2010.
When did he become President of Handel Schweiz?
He was elected on June 12, 2025, succeeding Rudolf Schmid.
What is Daniel Broglie’s educational background?
He studied at Lynchburg College and the University of Zurich and qualified as a lawyer. He also worked in editorial roles before his leadership career in industry.
Conclusion
Daniel Broglie has built a career linking law, communication, industrial technology and international commerce. His work at CHROMOS Group AG reflects the evolution of a Swiss family business, while his leadership at Handel Schweiz and representation within economiesuisse extend his influence into national economic discussions. Together, those responsibilities make him a notable figure in Switzerland’s contemporary trading and technology sectors.
